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Marketing Ideas

Let's actually think about who will buy and how we'll sell this product.

This product can appeal to many different kinds of people across many different demographics. Any affiliates familiar with media buying or demographic targetting can destroy with this offer if targetted properly.

Just a rough outline.

Demographic  
Male
18-25
Younger computer-savy generation out just of school or in between schools. Not working or not ready for a real job yet. Looking to impress their friends, families, meet girls, drive a fancy car - aspire to be young & rich and all the good stuff that comes along with it. If only there was a way for them to get all that....
Male
25-30
Guys stuck in a rut - working crappy jobs they didn't for see themselves still doing in at this age. Single men, getting older and on a career path to nowhere - wishing for someone or something to come along and rescue them.
Male
30-40
Older and more desperate than the group before them. Still single or divorced, mid life crisis looming - or dad's and family men stuck in their mediocre routine. if only there was a way to make money, buy that red convertible and feel young again.
Male
40-50
The economy is in the tank and tons of people are without jobs or are looking to supplement their income. Perfect opportunity to appeal to these types as well as make them feel young, important and successful again.
Male
50+
Retirees with nothing but time on their hands looking for make money at home opportunities.

Find the places and sites these demographics are frequenting
- market to their desires and weaknesses and show them the solution they need.

Tools

http://adlab.msn.com/Demographics-Prediction/
http://www.google.com/trends
http://www.google.com/insights/search/#

 

Traffic Sources

Adwords | Yahoo | MSN |
List of Second & Third Tier PPC Sources

Platforms for Advertisers

http://advertising.microsoft.com/search-advertising/content-advertising

http://publisher.yahoo.com/sell/ContentMatch.php

http://www.google.com/adwords/contentnetwork/

http://www.adbrite.com/mb/

Now with CPC platform

http://www.clicksor.com/index.php

CPC, CPM, CPI platforms by Category

http://www.bidvertiser.com/

CPC, text ads by Category

http://www.platform-a.com/

Adsonar, Advertising.com, Buy.at, Widgnet, MediaGlow

http://www.247realmedia.com/EN-US/

Strong US audience

https://www.burstmedia.com/default.asp

http://www.kanoodle.com/index.html

KW

http://www.valueclick.com/

http://www.accelerator-media.com/

http://www.addynamix.com/

Ybrant Company, Self Serve system for smaller publishers, CPC

http://www.adengage.com/

CPM, CPC

http://www.adlandpro.com/Advertisers/Advertising.aspx?TB=ad

Banner/text ads and traffic exchange.

http://www.adknowledge.com/usa/

CPC marketplace, Category based bidding

http://www.adsmart.net/

AdRevenue company, UK

http://www.adtegrity.com/

Multiple targeting methods

http://www.bannerconnect.net/

http://blinkads.com/index.html

http://www.blogads.com/

http://www.bluelithium.com/

Top 250 sites

http://www.casalemedia.com/

US and CA contextual

http://chitika.com/

Search driven

http://www.clickshare.com/index.shtml

http://www.clickxchange.com/

http://www.contextweb.com/

http://www.cpxinteractive.com/

CPM

http://www.marchex.com/

http://www.esourcemedia.com/

http://www.etype-europe.com/

UK

http://www.etypeusa.com/index.html

US

http://www.industrybrains.com/

Marchex company, CPC

http://www.interclick.com/

http://joetec.net/

CPM, CPC, CPA

http://www.kitaramedia.com/

http://www.kontera.com/

In-text Ads

http://www.mammamediasolutions.com/

CPC

http://www.mirago.com/

http://www.miva.com/us/

CPC

http://www.oridian.com/

http://www.abcsearch.com/

http://home.searchfeed.com/

CPC

http://www.tradedoubler.com/

http://www.paypopup.com/index.php

http://www.popuptraffic.com/

http://www.quigo.com/

Part of the A platform

http://www.realcastmedia.com/

http://www.globalinteractive.com/

http://www.rightmedia.com/index.php

http://www.tremormedia.com/

http://www.tribalfusion.com/index.html

http://www.bidvertiser.com/

http://www.vibrantmedia.com/

http://www.adpepper.com/

http://www.burstmedia.com/

http://www.claxon.com/

CPM

http://www.federatedmedia.net/

http://www.gorillanation.com/

http://www.quinstreet.com/index.jsp

http://www.rydium.com/index.html

http://www.adonion.com/

 

 

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