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Marketing Ideas
Let's actually think about who will buy and how we'll sell this product.
This product can appeal to many different kinds of people across many different demographics. Any affiliates familiar with media buying or demographic targetting can destroy with this offer if targetted properly.
Just a rough outline.
| Demographic | |
18-25 |
Younger computer-savy generation out just of school or in between schools. Not working or not ready for a real job yet. Looking to impress their friends, families, meet girls, drive a fancy car - aspire to be young & rich and all the good stuff that comes along with it. If only there was a way for them to get all that.... |
25-30 |
Guys stuck in a rut - working crappy jobs they didn't for see themselves still doing in at this age. Single men, getting older and on a career path to nowhere - wishing for someone or something to come along and rescue them. |
30-40 |
Older and more desperate than the group before them. Still single or divorced, mid life crisis looming - or dad's and family men stuck in their mediocre routine. if only there was a way to make money, buy that red convertible and feel young again. |
40-50 |
The economy is in the tank and tons of people are without jobs or are looking to supplement their income. Perfect opportunity to appeal to these types as well as make them feel young, important and successful again. |
50+ |
Retirees with nothing but time on their hands looking for make money at home opportunities. |
Find the places and sites these demographics are frequenting
- market to their desires and weaknesses and show them the solution they need.
Tools
http://adlab.msn.com/Demographics-Prediction/
http://www.google.com/trends
http://www.google.com/insights/search/#
Traffic Sources
Adwords | Yahoo | MSN |
List of Second & Third Tier PPC Sources
Platforms for Advertisers
http://advertising.microsoft.com/search-advertising/content-advertising
http://publisher.yahoo.com/sell/ContentMatch.php
http://www.google.com/adwords/contentnetwork/
Now with CPC platform
http://www.clicksor.com/index.php
CPC, CPM, CPI platforms by Category
CPC, text ads by Category
Adsonar, Advertising.com, Buy.at, Widgnet, MediaGlow
http://www.247realmedia.com/EN-US/
Strong US audience
https://www.burstmedia.com/default.asp
http://www.kanoodle.com/index.html
KW
http://www.accelerator-media.com/
Ybrant Company, Self Serve system for smaller publishers, CPC
CPM, CPC
http://www.adlandpro.com/Advertisers/Advertising.aspx?TB=ad
Banner/text ads and traffic exchange.
http://www.adknowledge.com/usa/
CPC marketplace, Category based bidding
AdRevenue company, UK
Multiple targeting methods
http://blinkads.com/index.html
Top 250 sites
US and CA contextual
Search driven
http://www.clickshare.com/index.shtml
http://www.cpxinteractive.com/
CPM
UK
http://www.etypeusa.com/index.html
US
http://www.industrybrains.com/
Marchex company, CPC
CPM, CPC, CPA
In-text Ads
http://www.mammamediasolutions.com/
CPC
CPC
CPC
http://www.paypopup.com/index.php
Part of the A platform
http://www.globalinteractive.com/
http://www.rightmedia.com/index.php
http://www.tribalfusion.com/index.html
CPM
http://www.federatedmedia.net/
http://www.quinstreet.com/index.jsp
http://www.rydium.com/index.html
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